Consumer & Categories
Swire Coca-Cola CEO Su Wei: Business Recovery Accelerates After Pandemic, Focus on All-Category Beverages
Su Wei stated, "In the Chinese market, consumers are beginning to widely accept new beverage brands and some niche products. New beverage categories such as bottled water, sports drinks, and sugar-free tea are also being embraced by consumers. Therefore, we need to accelerate the development and expansion of new products." The 2019 milk powder market was full of uncertainty. "If you look closely at the regions where Swire Coca-Cola operates, you will find that China is the leader in business growth," Su Wei told reporters. "It is for this reason that we see the prospects of the Chinese market and have placed our China headquarters in Shanghai, where we will continue to increase investment in assets, personnel, and products."
綦宇