Articles by 棋盘资本马宏

Please Consumers Pay Attention → Pay Attention to Consumers: The Underlying Logic Behind the Rise of New Formats like Hema, Dingdong, and Douyin

After the 2020 pandemic, the retail industry underwent rapid changes, with new formats such as fresh food e-commerce, food delivery, and live-streaming e-commerce rising against the trend. The underlying logic is a shift from industrial-era 'scale economy' to internet-era 'scope economy', marking the arrival of consumer sovereignty, where businesses must focus on consumer needs and leverage new infrastructure and platform-based organizations to adapt.