Consumer & Categories
The "Small Era" of Beverages: Opportunities in Small Brands, Small Categories, and Small Emotions
China's beverage industry began in the 1980s and took only 20 years to nearly complete the 80-year development process of European and American beverage industries. The beverage market has always been a key goldmine in China's food industry and a startup paradise for dark horses. Since 2013, the Chinese beverage market, which has maintained double-digit growth and crossed the trillion-yuan scale, has quietly undergone new changes amid deep market adjustments and economic downturn. Thirty years east, thirty years west; after 30 years of rapid development, China's food industry has seen growth slow from over 20% to single digits by 2015.
青山资本