AUTHOR ARCHIVE
Articles by 刘 雷
Browse 2 New Distribution articles by 刘 雷.
Published articles
2 articles · Page 1 of 1
Practical Guide: How to Improve the Effectiveness of Distributor Team's Distribution
When manufacturers cooperate with distributor companies, the distribution work for new product launches is particularly important. Distributor companies typically handle multiple brands, and if the push for a new product launch is not strong, it may lead to distributor staff being indifferent to the new product, resulting in incomplete distribution and delayed launch progress. Therefore, motivating the distributor sales team's enthusiasm and pace is crucial. This article uses a case study to analyze common mistakes and provides practical suggestions for improving distribution effectiveness.
刘 雷Four Rules for Sales Newcomers Managing Distributors
Wang Neng, a new FMCG salesperson with over a year of experience, was promoted to manage distributors but struggled, leading to failure. This article offers four key principles for sales newcomers to effectively manage distributors: stay humble, focus on data, care about the distributor's business, and integrate into their team.
刘 雷