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Articles by 麦肯锡
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Skill Master | Teach You to Persuade Someone in 30 Seconds
The McKinsey Way is a classic book that introduces many classic management concepts and methods from McKinsey. Today, we share three of them; you might want to try them out. The elevator test is a method to check if you understand your proposal well enough to explain it to a client or boss within 30 seconds. Often, teams spend a lot of time preparing detailed plans, but the reality is that the other party may be in a hurry. McKinsey concludes that if you know your topic well, 30 seconds is enough, and doing so can impress the other party and increase your chances of success.
麦肯锡Strategic Reference: How McKinsey Divides China's 800+ Cities into 22 City Clusters
One country, many markets — using McKinsey's ClusterMap approach to target Chinese consumers. This method groups China's 800+ cities into clusters based on income levels, geography, economic ties, trade flows, and shared consumer attitudes and preferences, enabling companies to prioritize and tailor strategies effectively.
麦肯锡