Retail Formats
Bringing the BBQ Stall into the Supermarket: Is Hema Entering the Night Market Arena?
Hema has launched its 'Hema Night Market' initiative, transforming its Freshippo stores into vibrant night food stalls from 5 PM to 10 PM, offering a wide range of freshly grilled BBQ, crayfish, seafood, braised snacks, and craft beers. This innovative approach not only enhances the shopping experience but also boosts sales, with bakery items up 41% and craft beer sales expected to exceed 10,000 tons.
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