Management & Methods
How a Fortune 500 Company Achieves Digital Management of Sales Associates
Sales associates are in-store sales personnel deployed by manufacturers, distributors, or third-party outsourcing companies to retail outlets, with varying titles across industries, such as promoters or beauty advisers. They are the closest to consumers, crucial for boosting sales, average transaction value, and repurchase rates, yet the farthest from brands and numerous, making management and motivation a challenge. This article uses a Fortune 500 daily chemical company's case to explain management and efficiency improvement from four aspects: assessment and incentives, AI empowerment, digital operations, and building a learning organization.
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