AUTHOR ARCHIVE
Articles by AC尼尔森
Browse 2 New Distribution articles by AC尼尔森.
Published articles
2 articles · Page 1 of 1
AC Nielsen's Authoritative Preview: 2016 FMCG Market Trends
Nielsen's latest '2016 China FMCG Forecast Report' shows that in 2016, China's fast-moving consumer goods (FMCG) market sales growth will be slightly faster than in 2015, with the trend of consumption upgrading continuing as consumers prefer high-quality products, especially those beneficial to health. Additionally, as consumers demand greater convenience, small retail stores and convenience stores will further drive FMCG sales growth. Similarly, in the skincare market, premium products such as moisturizers and sunscreens are becoming key sales drivers...
AC尼尔森AC Nielsen: Decoding China's Baijiu Market in 2015 under the Economic 'New Normal'
At the theme forum of the 92nd National Sugar and Wine Fair, Nielsen released a report titled 'Interpreting New Opportunities for the 2015 Baijiu Market under the Economic New Normal', pointing out that as the trend of mass consumption of baijiu becomes more evident, China's baijiu market is undergoing a shift from business demand to self-enjoyment and leisure social needs. Baijiu manufacturers need to break old thinking, adopt new channels and marketing models to stimulate new demand, and guide new consumption behaviors and patterns. The consumption structure of baijiu is evolving, and high-end baijiu returning to mass consumption has become a general trend.
AC尼尔森