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Articles by 李玉国
Browse 2 New Distribution articles by 李玉国.
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Vibrant Displays and Demonstrations: Making Small Outlets 'Run'
Many small brands wonder whether to invest in retail outlets given limited resources, while large brands with many outlets often find few are profitable. The key is to focus on profitable outlets regardless of size, and for small outlets, use concentrated colors, vivid displays, and live demonstrations to convey unique value and drive sales.
李玉国Dealer Upward Management: 10 Essential Practices for Winning Over Manufacturers
Dealers, often in a weaker position, can actively manage their relationships with manufacturers to shift the balance of power. By mastering ten key skills—from risk and financial management to after-sales service—dealers can break conventional equilibrium and achieve 'dare to manage, and you will win.'
李玉国