E-commerce & Instant Retail
When Pagoda Meets Community Group Buying: A Collision of Mars and Earth!
Fruit chain giant Pagoda, the world's largest fruit retail chain, is preparing for an IPO as it faces the onslaught of community group buying from internet giants. With over 4,500 stores and sales of 12 billion yuan in 2019, Pagoda must defend its territory against well-funded competitors like Alibaba, JD.com, Pinduoduo, and Meituan, which are using fruit as a loss leader to capture community markets.
止水