Articles by 宣海伦

How to Arrange Products in Convenience Stores to Capture Your Eyes, Heart, and Money?

FamilyMart, 7-Eleven, and Lawson are the three best-performing Japanese convenience store brands in China, with 7-Eleven's rainbow-striped sign being the most counterfeited. Beyond the shoddy storefronts and dim lighting, the odd feeling peaks inside—shelves are either too empty or too messy, lacking what you need and stocking what you'd never buy. In a sluggish retail environment, how can convenience stores attract consumers? This article explores the display logic behind convenience store layouts, based on visits to FamilyMart and 7-Eleven stores and interviews with store managers.