Articles by 牛雪峰

Building the Three Relationships: The Backend Operations of Promotion Interception

When you enter a moderately sized shopping mall or supermarket, you'll find many salespeople in each section surrounding you to recommend products, a common sight in any sizable retail outlet. If you're in marketing or planning, you know these promoters are sent by manufacturers. If your products are promoted this way, you might worry about the crowded, competitive environment. Some call this the inevitable state of post-terminal competition. But no matter what terminal interception has become...