AUTHOR ARCHIVE

Articles by 潘娴

Browse 2 New Distribution articles by 潘娴.

Published articles

2 articles · Page 1 of 1

Capital, Earnings & M&A

McCormick Integrates Unilever Foods, Betting on a New Health Track

In one of the most transformative deals in both companies' histories, the leaders of Unilever and McCormick have offered an in-depth 'unpacking' of the transaction. Recently, Unilever CEO Fernando Fernandez and McCormick Chairman, President, and CEO Brendan Foley each sat down for fireside chats with Barclays analysts, dissecting the latest deal and future plans. So, between McCormick and Kraft Heinz, why did Unilever choose the former?

潘娴
Brand Marketing

C'estbon Launches New Mineral Water Brand 'Benyou' to Enter the 2-Yuan Segment, Adding Another Piece to the 100-Billion-Yuan Bottled Water Market

C'estbon, a leading player in packaged water, has launched a new mineral water brand 'Benyou' priced at the mainstream 2-yuan level. This move provides C'estbon with more leverage in the peak season and represents its latest effort to expand in the over 200-billion-yuan bottled water market.

潘娴