Dealer Operations
Three Dimensions for Agents to Uncover Value Points
Currently, the consumer market is undergoing profound changes. Besides industries that are indeed declining due to consumption upgrades, there are many fast-growing niche markets. However, in recent years, more and more traditional distributors and agents have felt the chill of the market, with their value space being compressed and business becoming increasingly difficult. This situation stems from common causes: consumption upgrades, changes in the basis of channel value, and information technology that has enabled not only F2B2C but also C2B or C2F models. Agents must proactively adapt by deepening their role in the industry, expanding product categories, and enhancing customer stickiness to thrive.
田波