Supply Chain & B2B
An Old Hand in Urban Distribution Discusses the Transformation History and New Opportunities of FMCG B2B Distribution!
This article reviews the evolution of FMCG distribution channels and logistics from 1978 to 2017, analyzes the new consumption, channel, and market environment, and highlights the resulting opportunities for FMCG B2B logistics, including platforms, convenience stores, specialized physical stores, capital attention, brand fragmentation, and the rise of large cities. It also includes a technical section on urban distribution.
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