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Articles by Iris

Browse 1 New Distribution articles by Iris.

Published articles

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Supply Chain & B2B

The B2B Road Is Not as Smooth as Imagined: Rationality Needed in Traditional Industry Upgrades

The article argues that B2B e-commerce platforms in traditional industries face significant challenges, including the difficulty of distinguishing real transactions from subsidized or fake ones, and the complexity of replacing existing distribution channels. It emphasizes the need for rational investment and innovation, focusing on team strength, market size, timing, and sustainable models rather than just transaction volume.

Iris