Consumer & Categories
Who Will Save the Derailed Tea Beverage Market? (4000-Word In-Depth Analysis)
Amid a sluggish beverage market, companies tend to blindly follow trends in product iteration, leading to a succession of so-called category trends that fail to sustain strong market momentum. In 2016, 'black water' emerged as a potential dark horse, prompting a wave of imitation and fierce competition among distributors for agency rights. However, the question remains whether these emerging categories will become the industry's profit centers, especially as established brands push 'old tea in new bottles' products.
食刊