Dealer Operations
Coca-Cola's Ni Zhujie: The Trend and Opportunities of B2B Digital Channels
At the 2018 (4th) FMCG + Internet Conference, Ni Zhujie, Director of Market Access for Coca-Cola Greater China, shared insights on B2B digital channels. He highlighted the fragmented market structure in China, the evolution of B2B through stages of scale, profit, and efficiency, and outlined Coca-Cola's strategy to complement its existing distribution by partnering with B2B platforms to grow incrementally and refine existing business.
倪诸杰