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Articles by 郭之富
Browse 3 New Distribution articles by 郭之富.
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Snack Giants at a Crossroads
During this year's Double 11 shopping festival, Three Squirrels and Bestore reported total sales of 1.049 billion yuan and 560 million yuan respectively. While both brands are leaders in the leisure snack industry, their strategic approaches and brand marketing tactics have diverged significantly, with Bestore focusing on premiumization and Three Squirrels on market penetration.
郭之富Three Squirrels: Behind the Scenes
As school starts, the author, away from home, decides to send snacks to their kids and becomes intrigued by the brand Three Squirrels. After seven years, the company has evolved from an online-only brand into a digital supply chain platform enterprise, with impressive financials and a strategy focused on product diversification and offline expansion.
郭之富The Never-Disappearing Mom-and-Pop Store
As the most grassroots and micro retail unit in society, the mom-and-pop store seems to be omnipresent. Source: Retail Boss Insider (ID: lslb168), author: Guo Zhifu. This article is republished with permission; for authorization, please contact the original source. Core guide: 1. Why are the mom-and-pop stores common in childhood now increasingly rare? 2. How do mom-and-pop stores penetrate the commercial capillaries of different scenarios? 3. What commercial and social value do mom-and-pop stores embody? Many people don't care, but they haven't visited one in a long time, or even seen a mom-and-pop store.
郭之富