Dealer Operations
Eight Types of Distributors You Should Never Partner With
The relationship between manufacturers and distributors is complex, often fraught with mutual suspicion and self-interest. Many manufacturers realize too late that their initial choice of distributor was a mistake. Based on feedback from the building materials industry, manufacturers must be rigorous in selecting distributors, as the wrong choice can render their marketing network ineffective or even harmful. This article outlines eight types of individuals who should never be recruited as distributors.
许孙鑫