Consumer & Categories
The 'Red Bull' Trademark Dispute You See Is Just the Tip of the Iceberg
Thai-Chinese businessman Yan Bin, if starting from his Beijing Huabin International Building, could reach the Thai Embassy in Beijing in about 2 kilometers. The Xu family, also from Thailand, pioneered the energy drink 'Red Bull'. Through Yan Bin, Red Bull has been selling well in China for over 20 years. Due to trademark licensing disputes, the intertwined interests, constraints, and symbiosis between Xu Xiongxiong from the Xu family and Yan Bin, known as the 'Father of Chinese Red Bull', are now in the spotlight.
吴林静 赵天宇