Management & Methods
How County-Level FMCG B2B Can Develop
Currently, FMCG B2B is booming nationwide, with both self-operated and matching models accelerating their layout. According to Kantar Retail China's annual report, Alibaba Retail Link, JD New Path, Zhongshang Huimin, and Zhanghe Tianxia are the first tier in the market. County and township markets account for 51% of terminal retail stores nationwide, but mainstream FMCG B2B players focus on T1-T3 markets, leaving T4-T6 in a state of warlord-like competition.
张桥