Dealer Operations
How Should Distributors View B2B: Friend or Foe?
In 2016, with JD.com formally establishing its New Channel Division and Taobao launching its Rural Taobao project, various FMCG B2B platforms emerged like mushrooms after rain. So, are traditional FMCG distributors facing 'disintermediation'? Where is our way out? Most e-commerce companies entering the FMCG distribution market view distributors as sponges to be squeezed for profit, while we are filled with bitterness. Business is getting harder, and under the fourfold pressure from manufacturers, supermarkets, retail terminals, and B2B platforms, the space for us to operate is shrinking. Is it the B2B platforms that have taken away our livelihood? Is that really the case?
张文杰