Articles by 李鑫文

Real Cases: Four Approaches and Evidence for the Transformation of Small and Medium Wine Merchants in the New Retail Environment

This article discusses the challenges and opportunities for small and medium wine merchants in the new retail era, presenting four real cases of successful transformation: a wine shop that turned into a nightclub, a distributor using digital technology, a focus on old wine tasting experiences, and a company advocating high-quality living. These examples illustrate strategies such as social interaction, digital tools, niche markets, and consumer experience to adapt and thrive.