Consumer & Categories
Deep Dive: No Second Coca-Cola in Soft Drinks, Which Healthy Beverages Are Reshaping the Market?
Since the Civil War, Americans have enjoyed soda and sarsaparilla, and in 1885, John Pemberton invented a carbonated drink with coca and alcohol, which became the first Coca-Cola after removing alcohol in 1886. As consumers increasingly prioritize health and reduce sugar intake, traditional carbonated drinks like Coca-Cola face slowing growth in developed economies, creating opportunities for healthier beverages such as sports drinks, NFC juices, and unsweetened teas.
张辰