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Articles by 潘瑞冬
Browse 2 New Distribution articles by 潘瑞冬.
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The Busy and Bewildered Small and Medium Distributors: Once Thriving, Now Struggling
Forty years ago, as reform and opening-up began, food industry distributors and wholesalers started their gold rush. Now, especially in the last five years, small and medium distributors are struggling due to manufacturer neglect, channel changes, and shifting consumer habits. Some are transforming into service providers, while others are stuck, unable to adapt.
潘瑞冬The Busy and Bewildered Small and Medium Distributors: Once Thriving, Now Some Are 'Miserable'
Forty years ago, as the reform and opening-up began, food industry distributors and wholesalers started their gold rush. Now, after a decade of hardship, especially for small and medium distributors facing manufacturer disdain, channel changes, and shifting consumer habits, the last five years have been particularly tough. This article profiles several distributors who have either transformed into service providers, deepened their channel penetration, or struggled to adapt.
潘瑞冬