E-commerce & Instant Retail
Kangaroo Mommy CMO Wu Tunying: Abandon Short-Term Traffic Harvesting, Embrace Long-Termism in Livestream E-Commerce
Kangaroo Mommy CMO Wu Tunying shares insights from her experience leading livestream e-commerce for two brands, including the late-starting Kangaroo Mommy, emphasizing the importance of long-term strategy over short-term traffic harvesting. She details how brands can leverage platform characteristics, build sustainable self-broadcasting operations, and innovate to achieve lasting success in the livestream channel.
伍屯颖