Consumer & Categories
Ambient Lactic Acid Bacteria Beverages: Where to Go After the Hype
Since 2013, the domestic ambient lactic acid bacteria beverage market has experienced explosive growth, with numerous small and medium-sized manufacturers quickly entering the market. Nielsen data shows that in 2014, there were as many as 79 brands in this category, leading to intense competition and frequent price wars, signaling an imminent industry shakeout. The question is whether this sector will become the next 'old yogurt' and how companies should respond.
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