Consumer & Categories
Red Bull with Annual Sales of 23 Billion Yuan Faces Disappearance
It is one of China's most successful beverage brands, dominating the energy drink market for 20 years. With over 3 million sales outlets nationwide, it has built one of the world's most powerful commercial networks. In 2015, its revenue exceeded Coca-Cola's, reaching 23.07 billion yuan, making it the best-selling beverage in China. However, recent rumors of downsizing, production halts, office closures, and trademark expiration have cast a shadow over its prosperity. What lies ahead for China Red Bull?
张禄桅