E-commerce & Instant Retail
WeChat 6.0 Launches Native Card and Coupon System, Finally Closing the Loop for WeChat's O2O Ecosystem
On September 30, WeChat released version 6.0, a major update featuring micro-video and a native card and coupon system. This system is a crucial capability for WeChat's commercialization, opening up O2O possibilities for struggling department stores and offline retailers. Merchants can apply for the 'Card Wallet' feature through their official account backend and use it via the WeChat public platform or open APIs.
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