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Articles by 陈菜根

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E-commerce & Instant Retail

10 Pitfalls and 55 Questions in Traditional Enterprises' Transition to E-commerce

This article outlines ten common pitfalls that traditional enterprises face when transitioning to e-commerce, including rigid thinking, outdated teams, inflexible products, aging channels, shifting customer loyalty, cross-industry competition, unclear business models, misallocated funds, harmful training companies, and misleading media. It emphasizes the need for innovation, adaptability, and independent thinking.

陈菜根
E-commerce & Instant Retail

Traditional Enterprise Transformation to E-commerce is a False Proposition

Traditional enterprises transforming to e-commerce is a false proposition; e-commerce will not save a decaying traditional enterprise but may accelerate its demise. The key lies in business democratization and innovation, not merely adopting internet tools.

陈菜根