Consumer & Categories
Trend | Oat Milk, Non-Alcoholic Beverages, Probiotic Functional Drinks... Five High-Growth Beverage Categories Worth Watching
Beverages are no longer just a way to quench thirst; consumers want drinks that support their health. Research firm SPINS has released growth data for five beverage categories with high market demand, all with clear health attributes, which saw significant growth over the past year, especially during the pandemic: oat milk, non-alcoholic beverages, mixed drinks, water, and probiotic functional drinks.
kariya