Articles by 李可馨

Tang Binsen's 'Yuanqi Empire' and 'Hidden Corners'

In late October 2020, founder Tang Binsen announced an offline sales target of 7.5 billion yuan for 2021, more than triple the 2.1 billion yuan target for 2020. Beyond sugar-free sparkling water, what will support such massive ambitions, what challenges lie ahead, and what is the ultimate endgame?