Dealer Operations
Big FMCG Doesn't Believe in Private Traffic! How to Reconstruct Distributor Relationships in the Omnichannel Era?
This article discusses why private traffic (private domain traffic) is not suitable for the fast-moving consumer goods (FMCG) industry, which relies heavily on traditional distribution channels. It argues that FMCG companies should focus on omnichannel digital transformation and reconstruct their relationships with distributors to thrive in the digital age.
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