Consumer & Categories
Bosideng, Liangpin Shop, and Chivaso Double Their Double 11 Sales; Feihe Milk Powder's Breakthrough of 10 Billion Yuan Has a Common Teammate Behind It
Feihe, the top domestic infant formula brand, recently held a strategic cooperation launch event with Focus Media, China's largest elevator media, in Beijing. Since their strategic cooperation in 2017, Focus Media has provided Feihe with more effective communication channels to reach target consumers. Earlier this month, Feihe achieved its 10 billion yuan revenue target ahead of schedule, becoming the first company in China's infant formula history to surpass 10 billion yuan. Feihe's chairman, Leng Youbin, stated that the continued strategic cooperation with Focus Media is mainly due to Focus Media's strong brand ignition power.
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