E-commerce & Instant Retail
Is Same-City Retail Worth All the Fuss for Alibaba, Meituan, and JD.com?
Same-city retail is a tough nut to crack. If there is one hottest battlefield in 2020, Alibaba, Meituan, and JD.com would likely point to same-city retail. From a growth perspective, the traditional e-commerce markets of Alibaba and JD.com and the local life services markets of Ele.me and Meituan are seeing slowing growth, but offline retail is vast: in 2019, online retail accounted for only 24.7% of total retail sales of consumer goods. From a competitive perspective, same-city retail has another significance: the core food delivery businesses of Meituan and Ele.me are daily-frequency, while B2C e-commerce like JD.com and Tmall is mostly monthly-frequency. These two have occasional competition but find it hard to truly penetrate each other's core territory.
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