Articles by 王焕之 张宇

Distributed E-commerce vs. Centralized E-commerce: If You Can't Disrupt Me, I'll Disrupt You!

The rise of B2B e-commerce is transforming the FMCG distribution industry. Centralized e-commerce platforms like JD.com claim they will bypass distributors and directly supply retail terminals, becoming national general agents. However, this article argues that e-commerce cannot replace traditional distributors; instead, distributors will revolutionize the industry. Traditional distributors' operations are repetitive, labor-intensive, and inefficient, making change inevitable, but centralized e-commerce lacks the ability to integrate both ends of the supply chain and will be disrupted by distributed e-commerce, which leverages local distributors' resources and mobile internet technology.