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Articles by 尼尔森
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Not Just a Gimmick? Rising Convenience Store and Online Shopping Penetration: Nielsen Shopper Research Shows How Hypermarkets/Supermarkets Can Survive
Nielsen's latest 2016 China Hypermarket/Supermarket Shopper Trends Report shows that penetration of convenience stores and online shopping in the past month rose from 32% and 19% last year to 38% and 35%, respectively. This trend demands transformation from traditional hypermarkets and supermarkets, while also intensifying competition among online platforms with homogeneous product categories, presenting new challenges and opportunities for retailers and manufacturers. The survey shows that the impact of relatively lower prices online on consumer shopping has increased significantly compared to last year.
尼尔森Trends: Nielsen Baby Food Trends and Global Diaper Market Survey
To better understand why consumers choose one baby food or diaper brand over another and identify the incentives for brand switching, Nielsen polled online respondents in 60 countries who had purchased baby care products in the past five years. The survey revealed key insights into the purchase journey and identified the most influential online and offline sources. Finally, it identified opportunities and strategic areas needed to win in the global baby care product market. According to World Bank data, developing markets have an average birth rate of 16.6 per 1,000 people, compared to 11.2 in developed markets.
尼尔森Nielsen's Global Health & Wellness Report: Opportunities for the Beverage Industry!
According to Nielsen's recent Global Health & Wellness Report, the anti-obesity and health-conscious trend is increasingly valued by Chinese consumers, who are changing their food consumption habits and willing to pay a premium for foods with health attributes or concepts. For manufacturers, huge opportunities are brewing in the Chinese market. Obesity is no longer a 'disease of affluence' exclusive to developed countries; the report shows that 62% of the world's obese population comes from developing countries, and this proportion is still rising. Meanwhile, 44% of Chinese consumers (49% globally) believe they are overweight, and they have realized the importance of staying away from obesity and maintaining health, actively working to change their status.
尼尔森