Dealer Operations
When the Fight Against COVID-19 Becomes a Protracted War, Where Will the FMCG Industry Head?
Recently, Beijing reported multiple new confirmed COVID-19 cases, with 45 throat swab tests positive, causing public concern and raising questions about a resurgence. However, experts like Zhang Wenhong from Huashan Hospital suggest that China will remain in a state of 'near-zero (local) cases' for a long time, not 'no cases', and over-prevention should be avoided. The pandemic's impact on the FMCG industry includes disrupted sales rhythms, large-scale overstock, SME reshuffling, and the highlighting of digital advantages, leading to trends in health consciousness and technological transformation.
道农 陈峰