Dealer Operations
Snow Beer's "Flanking Move" to Integrate Wholesalers: A Blessing or a Curse for Distributors?
China Resources Snow Breweries has integrated distributors in Chengdu, forming a company from several primary distributors in the region, with the manufacturer holding no equity but retaining control over market spending and operations. This move aims to improve distributor profitability and support the company's mid-to-high-end product strategy, but it has sparked mixed reactions among distributors, with some fearing they may be reduced to mere delivery agents.
庞玉娇