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Articles by 西兰卡普
Browse 2 New Distribution articles by 西兰卡普.
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From "Traffic First" to "Experience First": Five Strategies to Crack the Growth Puzzle
Before diving into the topic, let's share a few consumption scenarios of young people that the older generation might deem "nice to have, but unnecessary": At Shanghai Joy City, groups of six or seven sit together, role-playing characters full of love, hate, and intrigue based on their scripts, spending 3-5 hours completing a murder mystery推理 game. Their sole goal is to become "Conan the Detective." Meanwhile, at Universal Beijing Resort, young people queue up to interact with the "chatterbox Megatron," even when mocked as "foolish humans," they revel in it, willingly becoming Megatron's fans...
西兰卡普Decoding Yili: From Zero to Tens of Millions in GMV in 84 Days, the 'Fast and Slow' of a Traditional Giant on Douyin E-commerce
This article analyzes how Yili, a traditional dairy giant, successfully entered Douyin e-commerce, achieving over 10 million GMV in a single livestream within 84 days. It explores Yili's motivations, its phased strategies balancing 'fast' and 'slow' approaches, and the importance of long-term brand building over short-term traffic harvesting.
西兰卡普