Dealer Operations
Consumers Are the Starting Point and Endpoint of Digital Transformation for FMCG Companies
Digital transformation is a hot topic among executives at major FMCG companies, with many making it a key project for 2021. The three unavoidable questions are: where to start, where to end, and how to measure success. Consumer behavior is the starting point, consumer value is the endpoint, and the total cost to consumers is the ultimate measure of success.
吴建荣