Management & Methods
How to Deal with Price Wars?
Price wars are a very important marketing tool for modern enterprises. Using price leverage reasonably in market operations to implement effective market competition is a key part of corporate marketing strategy. On the other hand, frequent 'price wars' are abnormal competitive means that violate market and economic laws, often leading to severe losses or even business failure. The root cause of 'price wars' lies in oversupply, product homogeneity, and lack of differentiation among manufacturers.
王效斌