Consumer & Categories
Ready-to-Drink Coffee Rises Against the Trend: Nestlé, Starbucks, Uni-President and Other Giants Are All Making Moves in This Billion-Yuan Market
China's ready-to-drink coffee market is growing rapidly, with consumption increasing 15%-20% annually. Major players like Nestlé, Starbucks, and Uni-President are innovating in technology, packaging, flavors, and functionality to capture market share, which is projected to reach 14.9 billion RMB by 2021.
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