Dealer Operations
17 Types of Successful and Failed Distributor Mindsets: Which One Are You?
Profit lies in the market, not in the factory. Many distributors fail to grasp this, blaming upstream issues and dreaming of strong brands, heavy advertising, low prices, good policies, high rebates, and many gifts. However, every lure hides a hook. It's better to build the market solidly and honestly. In this changing competitive landscape, if you don't truly know yourself and think a little effort deserves immediate resources and support, your intentions are impure, and manufacturers dislike such distributors. We need to know ourselves and control the overall situation. Below, based on years of market experience, I compare successful and unsuccessful distributors to help you self-reflect and find your own market approach.
盛运涛