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Articles by 张文平
Browse 3 New Distribution articles by 张文平.
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Six Fundamental Strategies for Effective Incremental Growth in Regional Markets
As the year ends, regional managers are busy writing annual reports and next year's plans. Regardless of this year's performance, the report to the company is nearly unchangeable. For next year, sales targets will inevitably rise by a certain percentage, causing headaches for many regional managers as markets mature. This article discusses effective methods for increasing regional market sales.
张文平Three Steps for Distributors to Manage a Sales Team
A Wenzhou beverage distributor, founded by a former regional manager, grew rapidly to nearly 10 million yuan in annual sales but faced management challenges as the team expanded. The article analyzes common pitfalls in distributor management, such as lack of scientific incentive systems and corporate culture, and proposes solutions including establishing multi-dimensional performance assessments, building corporate culture, and planning employee careers.
张文平Distributors Also Need Strategy
Many distributors mistake sales targets for strategy. Strategy involves three key questions: where you are, where you want to go, and how to get there. Distributors must build talent, management systems, and channel capabilities to survive and thrive.
张文平