Dealer Operations
The Distributor's Profit Defense
After a busy year, Mr. Zhao, a liquor distributor in a prefecture-level city in Hubei, saw his sales double to 12 million yuan, but his net profit was less than 200,000 yuan, far below his estimate. In an era of high prices, rising marketing costs are eroding distributor profits, and this article outlines four key strategies to defend them.
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