Articles by 周朝磊

Master Kong Instant Noodles: Aerospace Quality as Standard, Making Distributors Profitable is the Real Deal

When an industry is about to hit rock bottom, the resilience of its leader often determines the industry's ability to rebound. In 2013, the instant noodle industry reached a historical peak with sales of 45.17 billion units, then declined year by year, hitting a trough of 38.03 billion units in 2016. In 2017, sales slightly recovered to 38.52 billion units. Although still far from the peak, halting the decline in such a short time is commendable. The 2018 sales figures are not yet out, but based on feedback from various companies, sales will not be lower than 38.52 billion units.