Dealer Operations
12 Problems That Make Distributors Refuse to Represent Your Product—Are You Guilty?
Distributors are increasingly rational and selective when choosing new products, often rejecting those that consumers don't like, lack brand awareness, or don't fit their product structure. To succeed in recruiting distributors, manufacturers must understand local market needs, offer reasonable profit margins, and establish cooperative models that are flexible and respectful.
钟娜、王赫