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Articles by 快消小强

Browse 2 New Distribution articles by 快消小强.

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Dealer Operations

How to Dominate the Summer Beverage Peak Season: Seize the Cold Cabinet!

In the summer beverage peak season, the cold cabinet is the absolute core of sales. The display space in cold cabinets equals sales volume. By using a creative promotional tactic with bottled water, a distributor successfully motivated retailers to actively display their product, clearing a four-month inventory in just two months.

快消小强
Consumer & Categories

How Beverages Can Dominate the Best Point-of-Sale Spot: The Cooler

In the summer, the cooler is the ultimate point-of-sale location; whoever controls it controls the market. By using a clever combination of surprise inspections and water giveaways, a distributor successfully got retailers to voluntarily stock his product in the cooler, leading to explosive sales and market dominance.

快消小强